GST402 Business Ethics and Social Responsibility (2 Units)

  • Concepts of ethics and social responsibility, societal marketing practice, consumerism, environmentalism, green marketing, etc.

  • Factors influencing ethical and unethical marketing decisions. Principles of public policy towards marketing in Nigeria.

  • Importance of ethical and socially responsible consumer behavior.

  • Marketing ethics and social responsibility in Nigeria

  • Record keeping in different kinds of business, accounting and business evaluation.

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